^Consulting

Livework
São Paulo

As the founder and Head of Design for a decade at Livework, I’ve helped organizations rethink how they should establish their relationship with its clients in more innovative and satisfying ways. Livework São Paulo was a pioneer in the Service Design field in Brazil, helping to establish a market that is currently thriving and rapidly maturing.

Check-out our website →

^{Content creation & sharing}

Author, speaker and professor

I’ve been sharing my thoughts on how to use Design help companies provide better services with (a) professionals who work on the field to help build the local practice, and (b) business leaders, to show them the impact it could bring to their organizations. I’ve been doing this as a keynote speaker in events around the world, teacher or guest lecturer at different educational institutions such as ESPM in São Paulo and Parsons in New York, and writer of a book, articles mainly in SDN’s Touchpoint magazine and blog posts on my Medium or company website.

Read my articles on Medium →

^{Latest endeavor}

A channel about service (and) design in Portuguese

I’m working on a new way of spreading the word on Service and Design, entirely focussed on the Portuguese-speaking audience. I’m documenting the creation process (also in Portuguese) and it will, hopefully, be launched on the second semester of 2020.

Follow my creation process →

Background in
Industrial Design
& Engineering

Besides of having a Master in Design Management from Istituto Europeo di Design in Barcelona, my roots in Product Design and Industrial Engineering help me understand what people want better and then determine how organizations should be organized to deliver on that. I’ve also learned from Disney and Zappos on how to provide better services.

Experience in
projects for top
organizations

Whenever clients reach out to Livework, it is probably because they have a wicked and key challenge to solve in their organization. From helping companies to know who their clients are to helping them improve their experience while obtaining better results, my consulting work has been my main activity for more than a decade.

Part of the global Service Design
community since
its beginnings

I was fortunate enough to be among the few more than 100 attendees of the first Service Design Global Conference, organized by the Service Design Network in Amsterdam, back in 2008. Since then I’ve attended more than half of them and went up the stage 4 times (San Francisco, New York, Madrid and Toronto), becoming good friends with the core people from the community.

One of the creators and champion of the local community

Besides being involved with the creation of the first Design Thinking and Service Design courses, I’ve been actively helping to built the community in Brazil by organizing events as a co-founder of Service Design Network’s Brazilian chapter. As a teacher and creator of Bis, Livework’s educational initiative, I’ve been training the best and most recognized service designers in the country (many of them our greatest competitors at Livework).