Strategy, innovation and the future of services
I explore how changes in technology, behaviour and work reshape the relationship between organisations and people — and what leaders should decide as a result.
My work sits at the intersection of strategy, innovation, customer centricity and service. It is grounded in a simple belief: organisations exist to create value for people, and services are how that value becomes real.
Current work
Helping shape Livework’s next chapter
I am a global partner and board member at Livework, the world’s first service design consultancy.
After founding and leading its Brazilian operation from 2010, I now lead innovation across the global organisation. I turn Livework’s accumulated expertise into new offerings, methods and intellectual property, helping the firm evolve as technology changes both services and consulting itself.
Throughout this work, I focus on three questions: what is changing, how it is changing services, and what leaders should decide as a result.
Background
Engineering, design and two decades of practice
I trained in Production Engineering and Product Design — a combination that taught me to understand complex systems without losing sight of the people within them.
In 2010, I founded Livework’s Brazilian operation and created Latin America’s first Design Thinking course at ESPM. The following year, I co-authored Design Thinking Brasil, the first book on the subject published in Portuguese.
For nearly two decades, I have worked with major organisations in Brazil and internationally. I also co-founded the Brazilian chapter of the Service Design Network and served on the Service Design Award jury from 2017 to 2024, chairing it in my final year.
Connect
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Luis Alt 